From data asset
to actual money

Most organisations have the data. What they lack is fluency in what the market will pay for — deal structures, buyer types, pricing models. That gap is where revenue is lost. We close it.

The commercial spectrum: advertising on first-party audience data; content and data licensing for AI training, syndication, and B2B feeds; API access on usage or subscription; intelligence platforms for business and consumer audiences. We identify the right model and build it.

Sectors we work in

• Music and entertainment — Rights data licensing, metadata products for AI and commercial users, B2B licensing for broadcast, brands, and streaming. One of the most commercially active data markets in the creative industries.
• Media and digital publishing — AI training content deals, first-party audience products, programmatic inventory, B2B intent data. Publishers navigating AI licensing deals with OpenAI, Google, and Microsoft need commercial frameworks — we have them.
• Education and academic publishing — University presses and EdTech platforms hold high-quality structured data: citations, research metadata, learning behaviour. Licensing to AI training markets, data APIs for EdTech buyers, subscription intelligence — live opportunities most haven't pursued.
• Specialist and B2B publishing — Finance, law, healthcare, and professional publishers hold premium proprietary data subscribers rely on. The shift from content subscription to data subscription is a major untapped revenue model.

In two to three weeks we review your data assets, competitive position, and commercial options — and deliver a clear roadmap for action. Not a 200-page report. A decision you can make on Monday morning. Used by publishers responding to AI disruption, content platforms rethinking their licensing position, and organisations that know their data is valuable but can't yet say exactly why.

Who it is for

• Content companies and publishers disrupted by AI or platform shifts
• High-content websites reassessing the value of their data assets
• Boards that need a clear, defensible data product strategy
• Organisations that have tried internal strategy work and stalled

For organisations at the start of their data product journey. We embed with your team, identify the right opportunity, validate it with the market, and build the first version. We don't hand you a methodology — we build alongside you. When we leave, you have a product and a team that can run it. We've done this with university presses, healthcare providers, and media companies, adapting to each organisation's specific context.

Who it is for

• Organisations with significant data assets and no current product
• Teams that want to build data product capability, not just buy it
• Businesses exploring a new market or revenue stream
• Institutions with constraints — regulatory, technical, or organisational — that require a careful approach

Your data product exists and works — but it isn't growing. Revenue is flat, distribution is narrow, or it isn't yet competitive enough. We start with an honest diagnosis and work on what matters most: pricing, positioning, architecture, data quality. We've done this across publishing, transport, health, and music. The problems are more similar than they appear.

Who it is for

• Organisations with a live data product that has plateaued
• Products with strong underlying data but weak commercial performance
• Businesses entering a new market with an existing product
• Teams that need external perspective and execution support