Services

From data asset
to actual money

Most organisations have great data and no idea what the market will pay for it. We fix that.

Music, media, education, publishing — sectors sitting on data they haven't properly monetised yet. One question drives everything: what's the fastest path from your data to revenue? That answer shapes the engagement.

Most organisations have the data. What they lack is fluency in what the market will pay for — deal structures, buyer types, pricing models. That gap is where revenue is lost.

Sectors we work in

  • Music and entertainment — Data licensing, metadata products for AI and commercial users, B2B licensing.
  • Media and digital publishing — AI training content, first-party audience products, programmatic inventory, B2B intent data. Publishers navigating AI licensing deals with OpenAI, Google, and Microsoft need commercial frameworks — we have them.
  • Pivoting your business model — Change your business model to fit with the new world. We have a reliable, repeatable process to find where the lifetime value sits.

In two to three weeks we review your data assets, competitive position, and commercial options — and deliver a clear roadmap for action. Not a 200-page report. A decision you can make on Monday morning. Used by publishers responding to AI disruption, content platforms rethinking their licensing position, and organisations that know their data is valuable but can't yet say exactly why.

Who it is for

  • Content companies and publishers disrupted by AI or platform shifts
  • High-content websites reassessing the value of their data assets
  • Boards that need a clear, defensible data product strategy
  • Organisations that have tried internal strategy work and stalled

For organisations at the start of their data product journey. We embed with your team, identify the right opportunity, validate it with the market, and build and prove the value.

Who it is for

  • Organisations with significant data assets and no current product
  • Teams that want to build data product capability, not just buy it
  • Businesses exploring a new market or revenue stream
  • Institutions with constraints — regulatory, technical, or organisational — that require a careful approach

Your data product exists and works — but it isn't growing. Revenue is flat, distribution is narrow, or it isn't yet competitive enough. We start with an honest diagnosis and work on what matters most: pricing, positioning, architecture, data quality. We've done this across publishing, transport, health, and music. The problems are more similar than they appear.

Who it is for

  • Organisations with a live data product that has plateaued
  • Products with strong underlying data but weak commercial performance
  • Businesses entering a new market with an existing product
  • Teams that need external perspective and execution support
Not sure where to start?

We will help you work out what you need

Most conversations start with a problem, not a service brief. Tell us what you're dealing with and we'll say honestly which engagement makes sense — or if none do.

Get in touch